In the Netherlands, the e-tron was the #2 most registered car of any kind in December 2019. It was also the best-selling car or truck of any kind in Norway in the year 2020, outselling the Tesla Model 3. In Norway, the e-tron was the best-selling car or truck of any kind in October 2019. Further to this, some customers were also informed that were they to cancel their reservation they would be liable for a fine equal to 8% of the purchase price. The delays caused controversy in Norway, where customers were informed that their cars would be delivered up to 6 months later than originally promised unless they paid extra for a significantly more expensive 'Fast Track' car.

In late April 2019 it was reported that prospective customers faced waiting lists of 6–7 months (putting the expected delivery date close to the end of 2019). The first customer in Germany received his e-tron in March 2019. In January 2019, United States market deliveries were due to commence in June. The car's certification in Germany by the KBA (Federal Motor Transport Authority) was not obtained until required changes were made to the car's software.

The Sportback variant has 218 miles (351 km) of EPA range, entered production in early 2020. It has an EPA range of 204 miles (328 km), or 222 miles (357 km) in the updated model. The Audi e-tron is based on the e-tron quattro concept that was unveiled at the 2015 Frankfurt Motor Show. The Sportback variant entered production in 2020. It is the company's first battery electric mass production car. The final production version was revealed in San Francisco on 17 September 2018, publicly debuted at the 2018 Paris Motor Show, and was first delivered in May 2019. The e-tron was unveiled as a concept car at the 2015 Frankfurt Motor Show. The Audi e-tron is a battery electric mid-size luxury crossover produced by Audi since 2019. 55 quattro, post-update: 222 mi (357 km) (manufacturer's claim).

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